When you promise a customer to telephone them back, and you do, this is called?

• A. Callback
• B. Aftercare
• C. Follow up
• D. Recontact

Answer: (C)

The main idea is following up. When you promise to call someone back and you do, you’re completing a promised action and continuing the conversation to address their needs. This is a follow-up—it covers the act of ensuring the issue is resolved or information is provided after the initial contact, not just the single act of making a return call. A callback is a specific return call, but the broader, standard term for ensuring you fulfill the promise and check on the customer’s needs is follow up. Aftercare is more about ongoing post-service satisfaction in general, and recontact is a less common term for the same idea.